Approach

We’re here to rethink what nutrients can do — and what an ag company can be.

From the molecular design of every tablet to the way we measure success, we question the standard playbook. We don’t follow tradition — we follow evidence. Because when you work with nature instead of against it, you unlock a different kind of growth — in the soil, on the balance sheet, and across the world.

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01 We started with Physics

We came from the world of physics. For over 30 years, we worked in material science — solving problems by looking at structure, energy, and efficiency at the smallest possible scale.
Physics teaches you to strip problems down to first principles. It doesn’t care about assumptions or traditions — it cares about what works. That mindset led us to discoveries we never would’ve found by following the usual path.

02 Where Physics meets Biology

Most breakthroughs happen at the edge of disciplines. We weren’t trying to rewrite biology. We just saw new ways to work with it — using the tools we knew best.
The more we learned, the more we saw what was missing. Biology didn’t need fixing — it needed better support.

We realized that if we could deliver nutrients differently, we could work with living systems more naturally, without waste or excess.

03 We don’t trust theories alone

We respect theory — but we don’t build on it blindly. Every product we make has to prove itself twice: first in the lab, then in the field. If it doesn’t work outside controlled conditions, it doesn’t leave our hands.

We’ve seen too many good ideas fail at scale. That’s why we don’t launch on assumptions — we launch on evidence.

We iterate like we mean it

We’ve always moved fast. Sometimes too fast. 
But that’s how we work — we try things, break things, and drop what doesn’t hold up. Most of our ideas don’t work. And that’s the point. The ones that do? They change everything.

That’s how we ended up with a 13-gram tablet that outperforms fertilizers 100 times its weight. 
Not because we planned it — but because we kept going until the old way didn’t make sense anymore

05 Building trust, not hype

We know trust isn’t something you launch—it’s something you earn. That’s why we share what we’re learning, show what’s real, and let the results speak for themselves. No inflated promises. No shortcuts. Only products we believe in — built, tested, and proven to work.